Logo Design for Opinion Website

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This customer received 76 logo designs from 36 designers. They chose this logo design from ianruff as the winning design.
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Logo Design Brief
The Stitch is an opinion / information / lifestyle website aimed at women 25 - 44.
Featuring craft, cooking, events, handy hints, cool things to do and see, community stories, and honest, warts-and-all opinion pieces.
The feel is warm, inclusive, funny and honest.
We'd like to see designs in with an eclectic, homely feel...think blanket stitch.
Possible sources of inspiration:
http://abeautifulmess.typepad.com
www.frankie.com.au
Updates
Project Deadline Extended
Reason: Meeting with key project managers has been delayed.
I am extending this deadline in order to increase available options.
I will be providing feedback shortly
Added Friday, March 02, 2012
Target Market(s)
Women aged 30 - 55
Industry/Entity Type
Cooking
Logo Text
The Stitch
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.