Online Pet food and accessories

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This customer received 31 web designs from 9 designers. They chose this web design from kalista.design as the winning design.
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Web Design Brief
Hi, I have recently taken over the website www.wellbeing4pets.com. We sell online a variety of pet foods and accessories for dogs, cats, rabbits, birds etc.
We are looking to change the look of the website, logo and banners.
The layout is to remain the same, looking for a more modern, upmarket look to the site.
Colours and logo are open to designer interpretation at this stage, and regular feedback will be given so we can define the direction of the site.
The final design should convey class, strength and trust.
Updates
Hello Designers, thanks for your submissions to date. Can we play around with the logo as well, as it is not something that seemed to have hit the mark when I took over the business. I really want to lose the design from the website as is, ie the paw prints on the background of the page, and the logo. Also we can lose the introduction on the main page of the site as I do not consider this a necessary part of the design. Once again, thank you for your submissions so far.
Added Saturday, February 25, 2012
Looking for a new logo as well. Some good designs, but logo is still the same.
Added Thursday, March 01, 2012
Industry/Entity Type
Pet
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- One of the banner ads should indicate that we deliver to the Sydney Metropolitan Area, and now also to the NSW Central Coast.
Another Idea would be to incorporate a "Weekly Deal".