• US$150

• 28 designs

• 9 designers

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Brochure Design Brief

It's time to freshen up! We are an established medical and vision practice of physicians and surgeons, for nearly 60 years. We also perform LASIK Vision Correction. Since adding a new laser, we need to update our current 5-year-old LASIK practice brochure. Changes in text are essential, along with fresh media style, directions/flair...etc. Previous critique is brochure reads as text heavy and could be more authentic with stock pics/models reflecting more of the Pacific Northwest.

As an example of fresh formats, I have attached a national LASIK publication called, "SEEN" which is a millennial style magazine for those considering LASIK. This is published by the manufacture of our new laser. The unique features we have noted with the SEEN magazine is the info-graphic style of data vs. text heavy pages. We would like this style of data incorporated.

Overall, we are looking for fresh take on the fusion of both booklets. The end piece will be a medium/small format booklet style brochure (6x8 approx.) to entice reader to want LASIK with EyeHealth Northwest. Target demographic is approach for broad appeal, 25-40. We like the tab format style for the brochure pages.

Target Market(s)

25y-55y

Industry/Entity Type

Medical

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Using design cues from the SEEN magazine sample attached, we’d like update to the color scheme, and propose new stock photography that feels less staged and more authentic.

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Files

Download all files - 2.9 MB