Logo needed for Web Agency - emphasis on improving performance
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This customer received 66 logo designs from 23 designers. They chose this logo design from .tau. as the winning design.
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Hi Guys & Girls,
We need some help with a logo for our Web Agency - Uprated.com
Our business provides bespoke web design & development and online marketing services such as paid search and conversion optimisation.
With this and the name Uprated (to improve) in mind, we would like to our logo to reflect an improvement in performance, so perhaps something to show a graph with an initial trend of being flat or down, with then a notable rise.
We like clean fonts and are open to upper or lower case options. In terms of colour schemes, you can see from our current holding page (at uprated.com) we have a colour scheme using red/orange and grey, but we are open to suggestions on this too.
The key part for our logo is that our aim is to improve our clients website performance, so to 'uprate' it - therefore it's really important for our logo to give an indication of performance improvement within it.
Examples of ideas/logos we like:
http://croud.co.uk - we like this because of the arrows indicating the performance improvement
http://logofaves.com/2013/10/hourglass-ent/ - nice font
http://www.awwwards.com - clean logo, subtle use of colour and symbols
Nice graphic - possibly for use as emblem or behind logo wording? - http://2.bp.blogspot.com/-MYLeXtAWDqE/UkB21TOvQWI/AAAAAAAABwU/9pd7SuaXbOc/s1600/GA-Summit.png
We've also attached a logo concept that we've had a play with to show the type of ideas we have in mind and this is something that could be developed further, hopefully this helps to give an idea.
Target Market(s)
Our target market are businesses and business owners who will be viewing our logo in a professional sense - so checking that our logo and website looks modern, clean and inline with their expectations for a professional web agency.
Logo Text
uprated
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We are looking for a logo with a clean, modern font and an emblem that works with this, potentially part of the wording or merged with it.
- We also prefer a sans font to a serif font.