New brand for online professional membership site - The Work for Yourself Project

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This customer received 10 art designs from 7 designers. They chose this art design from AlejaBlanchet as the winning design.
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Art Design Brief
I am launching a new online site for those professionals who are tired of the corporate life and want to work for themselves instead. I need an overall brand (simple logo, colour set and typography/design feel) that can then be used for various site assets.
I DO NOT need a business card or any stationery.
I DO need the following:
- A logo
- Suggested brand colours and typography
- Suggested look for a homepage website
- Suggested Facebook page header.
The business name is' The Work for Yourself Project.'
The tone and feel I'd like is professional yet relaxed, clean and simple, and yet slightly creative so it doesn't look too corporate or conservative.
Updates
Low designer entries
Target Market(s)
The target audience is 30 to 55 year old western, educated, professionals who have worked as lawyers, accountants, marketers, HR, architects, consultants, IT experts and the like but who want more freedom, flexibility and control of their life and work. People not afraid to do build their own business using their qualifications, skills and experience.
Industry/Entity Type
Consulting
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A logo
- Brand colours and typography
- A design for a website homepage (to see how the brand would look when applied to a website).
Nice to have
- A Facebook header design
- A design for a podcast art square (1440px x 1440px)
Should not have
- I do NOT need the website built. Just a mockup designed - one page only.
- No business card, stationery (letterhead/folders etc)
- No posed American office images.