VAME INMOBILIARIA

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This customer received 42 logo designs from 19 designers. They chose this logo design from madeli as the winning design.
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Logo Design Brief
We need to create a company logo.
Even though the company has over 10 years in the Colombian market it has never had a proper logo.
The company is a real state company and is family owned.
We are small company and planning to be that way for a while.
The services we offer are mostly done by the owners, thus is a personalized service. and generates great confidence within our clients.
Clients love that since owners are very professional, loyal and close to their customers. Actually most of the clients Friends and Family.
Current real state logos form the other companies are horrible, thus we want one that can stand by itself. With Values of Modern, TRUST, and service.
We do not want bright colours in the logo. Preferably white, black and tones of gray. Should work also with those same colours in the background.
The final result should communicate to be a close and stable company.
We are planning in using one of these themes:
http://www.musegrid.com/adobe-muse-templates/lux-garden
http://www.musegrid.com/adobe-muse-templates/trust-financial
http://themeforest.net/item/pyro-multipage-muse-template/full_screen_preview/5741829
The logo must show that the company has over 12 year in the market, that has earned a close relationship with their clients. Very personalized relationship with their clients.
The log has to show TRUST, this is why we propose white because is a calm color.
Also we propose as a possible guideline
http://parentologyblog.com/wp-content/uploads/2010/09/Trust.jpg
hands to generate trust, synergy, protection of the property or investment.
Our target markets are: Low to high Middle income real state owners.
Target Market(s)
The audience of our company is:
We target tow audiences people who give us their property so we manage it and people who are searching for a place to rent.
From Middle class to high class .
The ages varies from mid 20's to 60's.
The people have stable jobs and all sorts of educations levels.
Our market is conservative and a bit old: Ages from: 40 to 60 years.
There are not much into design. Therefore we want a logo that can show that is modern compared to the other realtors but still find the bran approachable.
Industry/Entity Type
It Company
Logo Text
VAME INMOBILIARIA (CAPITALS)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It has to have the name of the company.
- VAME INMOBILIARIA
- Simple and elegant
- A hand shake http://parentologyblog.com/wp-content/uploads/2010/09/Trust.jpg
- that is related to the real state market.
Should not have
- Please not roofs or houses nor buildings in the logo.