• £250

• 76 designs

• 28 designers

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Logo Design Brief

Greetings,

Excited to open up this logo design contest with you!

I am helping to develop a campaign called The Urgent Remarkable which will be a manifesto of sorts for city strategy. It's aimed to get people involved in urban development to think about strategy and sustainability in a new way.

So we're needing some basic graphic identity help and have turned to you talented mystery designers out there.

Requirements for the project are:

-Simple and clean aesthetic
-Versatile in its usage (will be on a wide variety of collateral)
-Polished and professional (will be viewed by city governments, international magazines, high impact investors, etc)
-Still a splash of life to it (not too boring or corporate feeling)

Here's a simple idea I threw together which touches on the overall feel the logo could have... as you'll see, very minimalistic: http://metrohippie.com/wp-content/uploads/URlogo_idea.jpg

As far as colors, again, something versatile would be ideal. Nice muted earth tones might be most appropriate (like a slate gray/blue, earthy greens, etc).

Also playing around with the layout of the logo... The Urgent Remarkable on a single line might be a bit much, so having them be separated could be of value... also not set on there being an icon vs just having the words alone... am very open to any type of suggestion here.

For your reference, I've attached a few logos that I feel effectively express the type of feel we're going for...

Look forward to seeing what you all come up with!

Target Market(s)

City leaders, high impact organizations, international magazines

Industry/Entity Type

Sustainability

Logo Text

The Urgent Remarkable

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean, simple, modern typeface

Nice to have

• icon is a possibility...

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Files

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