• US$150

• 183 designs

• 62 designers

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Logo Design Brief

We are a startup kombucha tea company that needs a logo. Kombucha tea is a healthy, probiotic, effervescent beverage made from fermenting tea and sugar with a 'mother' culture of healthy yeasts and bacteria and flavored using various herbs, spices, fruits, and vegetables.

The Kaleidoscope name was chosen for a few reasons. First, it represents the near infinite possibilities just as small changes to a kaleidoscope can continually change what you see. Second, the vast colors that a kaleidoscope can produce are a representation for the different colors of the beverages based on what it is infused with. Finally, the mother culture is typically circular as it grows on the top of the glass or tank, similar to a kaleidoscope. We are looking for a logo that embodies these things that we can use for our website and bottle labels.

We don't want an overly complex kaleidoscope type design, since we would like the ability to change the colors later for label designs as we come up with new flavors. We will be applying our labels to clear 16oz boston round style glass bottles.

We also want to avoid a direct comparison the the largest commercial kombucha brand, so the logo should be substantially different from the flower type designs used by the GTs Kombucha brand.

Target Market(s)

Higher income health conscious consumers. Likely older millennials or late Gen Y (~28-45 yr olds)

Industry/Entity Type

It Company

Logo Text

Kaleidoscope Kombucha Tea

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Able to be used as a website logo, for merch, and for a bottle label
• Colorful pattern
• Adaptable to change colors as new flavors are developed

Nice to have

• Circular shape for primary kaleidoscope design

Should not have

• Too much similarity to the flower style logo design found on GTs Kombucha bottles
• overly complex kaleidoscope type design

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