P I L L A R Architecture needs a NEW LOGO
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This customer received 464 logo designs from 158 designers. They chose this logo design from komarudin 2 as the winning design.
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Logo Design Brief
Design a new logo 'Pillar' for my architecture business located on the Northern Beaches district of Sydney, Australia.
My architecture is timeless. I am influenced by Modernism. What this means is that it should not be too fussy, overly decorative or fashionable as it will expire too quickly. At a very simple level, it should be 'bold',not cursive or 'scratchy / sketchy'.
There is an obvious dynamic to explore with the 'double~L' of PILLAR.
I would like this to be used in a clever way. It might also be possible to use the 'i' too?
Refer to attached logo 'moodboard'. What I like about these logos is:
* Simplicity is important for me
* Pillar meaning - it stands on it own.
* The bold fonts matches the word. When we use light fonts, they don’t match the word.
Colours - I like the yellow, but it’s not essential for it to be yellow. I want a logo that can equally stand out in black + white.
The logo will be used on my website, business card, letterhead, invoice and drawing titleblocks.
Target Market(s)
70% Home Owners
30% Builders
Industry/Entity Type
Architecture
Logo Text
PILLAR
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simplicity.
- Black on white background (with potential to use colour.) so it can be used on letterhead, drawing titleblocks & website.
- Bold
Nice to have
- Potential option to use a colour in the 'double~L' device?? (Not essential, but if you have a great idea of any kind, let's see it!!)
- I've selected yellow. I like yellow, but its not a deal breaker ~ i'm happy for designer's to explore and experiment!
- Red, Blue, Yellow or Orange
- ** Note: as designers, if you think this is 'twee' or a rubbish idea, happy to explore/ consider bold ideas!
Should not have
- Not cursive, sketchy.
- No 'Comic Sans' or anything close to it!