Jewellery Design/Illustration Project- Key

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This customer received 3 illustration designs from 3 designers. They chose this illustration design from Ample Designs as the winning design.

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Illustration Design Brief

We are an innovative, fashion forward designer jewellery brand who have a concept that we wish to develop into a charm/pendant.

The concept is the "Key of Life"- we would like it to be solid in design (not flimsy) but have a feel of intricacy and whimsy.

The charm will be produced in Sterling Silver and sold alongside other personalized charms.

I have included some images for the brief including a key pendant with cutout design, and also a filigree cuff which has small rabbits, skulls, daisys, flys, peace signs, daisys etc.

It would be preferred if the key charm has images of any of the following themes:
- journey of life
- life cycle
- rebirth
- new beginnings
- skulls, dragonflies, lotus flower, buddhism, anything with a new beginning theme.

It must still be delicate and feminine, but quirky and whimsical!

Target Market(s)

18-55 year old fashion forward, high income earners who read vogue, and follow muses such as Kate Moss, Miranda Kerr.

Industry/Entity Type

Fashion


Look and feel

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Economical
Upmarket

Files
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CUFF1 Tuesday, 14 February 2012 07:10:40
Tuesday, February 14, 2012
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Key Tuesday, 14 February 2012 07:10:40
Tuesday, February 14, 2012
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CUFF2 Tuesday, 14 February 2012 07:10:40
Tuesday, February 14, 2012