• A$150

• 124 designs

• 51 designers

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Logo Design Brief

We need a logo for a new YouTube channel and blog. The brand is also gathering a following on Instagram. I create videos about the ketogenic or keto way of eating. They are usually one of the following 3 styles of video or post.
1. To share my journey of weight loss through eating keto (vlog style)
2. To review apps, tools, books, technology and more that is associated with this way of eating
3. To share easy recipes that even the crappiest cook can master.

My website currently has just a text logo. It says 'Let's Go Ketogenic' but only the Keto part of ketogenic is in bold, making the Let's Go Keto stand out more. My website is letsgoketogenic.com. I'm not attached to any of the colours on my website.

My tagline is 'Giving diets a veto: let's go Keto' which does NOT need to be in the logo - but thought it might give some design ideas about throwing out diets and being keto instead. This is a sustainable, simple way of eating that is a permanent lifestyle for health benefits. The goal is to improve health and to lose weight.

The people with the most similar channel to me are ketoconnect.net and wickedstuffed.com. Their logo and websites are simple, but the logo design is a little boring.

Keto diets are typically associated with eating bacon eggs and avocado, but I think a design focused on this would be too predictable. It's overdone.

In the future, I may like to be able to animate this design for a video intro clip.

Target Market(s)

People new to or considering a ketogenic lifestyle. Aiming to attract new YouTube subscribers and build a community people on the same journey.

Industry/Entity Type

Health

Logo Text

Let's Go Ketogenic

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo should be professional but not too corporate or clinical. I want the brand to be accessible to stay at home mums through to business professionals. Not overly feminine as quite a lot of men are interested in this way of eating.
• Transparent background so it can be used in website and as watermark.

Nice to have

• The logo should have an element of fun to it. The point of 'Let's Go' is impress that it's easy and it's fun. Not a diet. The 'Let's Go' element should also show that we can do it together, you are joining a community of people to support and help you. It also has an element of haste to it... start right now. Not tomorrow, today.
• Considering this, perhaps the Let's Go part of the logo could convey that message somehow.

Should not have

• Bacon, eggs or avocado in the logo - unless you really REALLY think you can make it work! The logo shouldn't be basic text only.

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Files

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