Logo for asset finance brokerage

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This customer received 295 logo designs from 95 designers. They chose this logo design from ESHANNIMESHADESIGNS as the winning design.
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Logo Design Brief
Logo for an asset finance broker. The logo needs to be clean and modern. We are a fintech and need to demonstrate that with a fresh and challenging brand. The name is to indicate momentum in achieving clear goals for businesses. Largely targeting SMEs we need to be fresh, advanced and disruptive but not so high brow as to put off hardworking trade based clientelle. Some bold colour choices would be welcome
Target Market(s)
See above
Industry/Entity Type
Finance
Logo Text
Future State Finance
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- See above
Nice to have
- Future State Financial doesn't have to be splashed heavily as text, its cumbersome and certainly not catchy. Future State alone or initials FSF or FSf could work but certainly not closed to full text options
Should not have
- Daggy, old stodgy finance feel