• US$150

• 437 designs

• 138 designers

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Logo Design Brief

A logo design for a Financial Planning and Investment Company based in the Southern California area with business names "Alliance Entrust" "Alliance Advisory & Securities, Inc." and "Alliance Financial Group." Due to regulation, we have to have different names for different services, but having the same logo icon that can work with all three is our goal. We need a logo design that can be used with all 3 business names: [icon] + "Alliance..." (substituting the different names while keeping the icon the same).

ABOUT US: We help people and businesses form values-based financial goals and then help them achieve those goals in an ethical way. We emphasize multiplying goodness in the world through values-based investing and careful planning. It's not just about how much profit you make, it's about HOW you do it.

COLORS: We think that a color scheme of blue and gold will represent some of the values we are trying to communicate: trust, dependability, warmth, professionalism, optimism, and goodness. Neutrals are fine at designer's discretion.

SYMBOLISM: We would like something that symbolizes values/ethics, growth, trust, quality, expertise, generosity, professionalism, relationship, and personal service.

Target Market(s)

Individuals, Families, and Businesses in the United States seeking advice on creating and implementing financial plans and/or making investments. Also Entrepreneurs needing Business Advisors to help manage their business portfolios and business opportunities.

Industry/Entity Type

Investment Advisory

Logo Text

Alliance Entrust

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Icon + Company Name
• Company Name must be designed in such a way that it can be replaced with the other company names noted in the description. (i.e. "Alliance Entrust" "Alliance Advisory & Securities" "Alliance Financial Group")

Nice to have

• You can use the current logo to modify, expand, or play off of it OR you can come up with something completely new.

Should not have

• Greek Columns
• Big Bank/Institutional Feel

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Files

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