• US$200

• 45 designs

• 11 designers

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Logo Design Brief

We would like to see this done in more colors but, lighter ones too. the dark colors don't show up that well. Can you also do some on white wine and not just red wine?

Also, we aren't sure we will use the name Sweetberry and wonder if you could use the name Gingerberry with the same design to see how that looks, as well?

new wine label for a brand called Sweetberry (one word) and is targeted to go after 21-40 year olds. Probably more women than men. There will be Sweetberry Red, Sweetberry White, Sweetberry Cabernet, etc. the profile of the wine will be sweet...duh!!

would love you to come up with some TAG LINE ideas, as well. Size should be between 2 1/2 to 3 inches wide and 5 to 6 inches long. Needs place holders for varietal, Cabernet. 13.5% alcohol, area wil be California. I suggest you look at a bunch of wine labels to better understand this brief.

The final design should communicate fun, sweet, wine, young, hip

Wine labels matter. Period. Now, attempting to define “fun and contemporary” is nigh on impossible, but I think it would be safe to assume that this could mean “non-traditional.” Let’s face it. Design matters to millennial consumers. Apple, Ace Hotels, Dwell Magazine – these brands are not ONLY for millennials by any means (well, maybe Ace), but design is top priority for these brands, and these brands have top priority for millennials. Feel free to do the math. If we spend money on something, we expect it to be beautiful and often times we expect social purchases like wine to act as a public reflection of our tastes and personality. This latter expectation is no different than any other generation (if arguably more intense due to our intrinsic personal branding tendencies); however, our personalities and what we are reflecting out to our peers IS different.

Target Market(s)

Wine labels matter. Period. Now, attempting to define “fun and contemporary” is nigh on impossible, but I think it would be safe to assume that this could mean “non-traditional.” Let’s face it. Design matters to millennial consumers. Apple, Ace Hotels, Dwell Magazine – these brands are not ONLY for millennials by any means (well, maybe Ace), but design is top priority for these brands, and these brands have top priority for millennials. Feel free to do the math. If we spend money on something, we expect it to be beautiful and often times we expect social purchases like wine to act as a public reflection of our tastes and personality. This latter expectation is no different than any other generation (if arguably more intense due to our intrinsic personal branding tendencies); however, our personalities and what we are reflecting out to our peers IS different.

Industry/Entity Type

Social

Logo Text

Sweetberry Cabernet

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.