• US$300

• 22 designs

• 13 designers

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Packaging Design Brief

We need a packaging design for our new product called "Revive Drink Mix." This drink mix can help prevent hangovers or lessen their severity if consumed after a night of drinking. Our tagline is: "Feel as good tomorrow morning as you do tonight." Our website is www.revivedrinkmix.com. We are looking for a design that includes an outer box that contains individual serving packets and the packets themselves. Background color should be black and the colors should be vibrant. Our website uses bright blues, pinks, and purples reminiscent of colors under a blacklight (think club). Our target audience is 30-35 year-old people that occasionally party like they're still 18-21, but then regret it the following day. Please reference our website for additional information on the product.

Target Market(s)

Target market is 30-35 year old men and women that occasionally drink like they're still 18-21.

Industry/Entity Type

Product

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Project must include a box that can hold ~5 individual serving packets inside, as well as the packets inside. Box must contain nutritional information and obligatory FDA disclaimer on one panel, as must the back of the single-serving packets. Package must be black as background with vibrant colors that "pop" and catch someone's eye. Package must include the product name "Revive Drink Mix." Package must include the company name "Revive Products, Inc."

Nice to have

• It should convey fun, friendship, partying, but also safety. Ideally, the tagline: "Feel as good tomorrow morning as you do tonight" should be somewhere on the packaging.

Should not have

• Pictures of people.