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Consumer electronic retailer needs captivating ad for Sydney train campaign
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This customer received 35 advertisement designs from 13 designers. They chose this advertisement design from IG Creative Solutions as the winning design.
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A$150
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35 designs
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13 designers
Advertisement Design Brief
We sell portable cell phone chargers and accessories from vending machines. We've recently installed a number of our vending machines in Sydney train stations and will be running an ad campaign to promote our products and generate awareness of our machines on the trains. The format must be 1200mm W x 240mm H in PDF format with a non-white background (our logo colours are black, orange and grey). We're looking for an ad that will:
1) catch the attention of passengers
2) show our brand as smart, stylish, appealing
3) provide enough info about what we sell and a way to find our kiosks (we'll likely create a custom URL to include on the ad)
Optional: we can advertise that when 2 or more products are purchased together, the customer will get 10% off.
Updates
Slow in providing feedback
Target Market(s)
City commuters, age range 16-50, both male & female, moderate to heavy cell phone usage
Industry/Entity Type
Retail
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Powerpod logo
- - Optus artwork "get Optus prepaid here yes" (attached)
- - Optus fine print (to be provided and added at a later stage...not necessarily relevant to the design)
- - Captivating message (but short & sweet) relating to a flat battery / charging your phone
Nice to have
- - Photo of our vending machine (you'll need to photoshop from the attached samples)
- - Photo(s) of our power banks, perhaps photoshopped to show one plugged in to a user's phone
- - Photo of the Optus SIM pack
- - A couple of copy ideas: "You're probably only reading this because your phone's gone flat", "Recharge", "Stay connected", "Powerpod kiosks now located at most major stations", "Get 10% off when you guy two or more products together"
- - Mention of our other product categories: cables, audio / earphones, SIM cards
