• £170

• 16 designs

• 8 designers

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Label Design Brief

The gin is Persian Blue in Colour and owners of Persian Blue cats will be a target market - the bottle is very distinctive and lends itself to a square label.

The Marshmallow root used in the production will be a draw to customers. The bottle is flat with a large front face that lends itself to a striking design. There should be enough space around the label to show the blue gin in the bottle as this is a feature.

Target Market(s)

gin lovers who may also own a persian blue car - age group 30 - 60 primarily female

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The gin will be a persian blue colour so the label must standout or completment the gin in the bottle. Here is the bottle you are working with
• https://www.world-of-bottles.co.uk/Glass-bottles/700ml-clear-glass-bottle-Zorbas.html
• Must have 70cl and 40% abv

Nice to have

• The predominent botanical (other than juniper) is marshmallow root, this is quite a sweet gin. The reference to marshmallow root would be a nice to have.

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