Freight brokering. I need a logo for WL Freight Brokers LLC.
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This customer received 149 logo designs from 49 designers. They chose this logo design from hih7 as the winning design.
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Logo Design Brief
The "WL" really stands for "White Line" like the white line running down the center of a highway. I want the logo to be easily recognizable but simple enough to look good in black and white as well as greyscale. Two colors maximum. I like dark blue and a complimentary color if you think it'll look good. I want to show motion but cannot use any graphics that will look like a truck, ship, rail car, etc. I only broker those services but don't operate the transport method itself.
Logo Text
WL Freight Brokers LLC
Logo styles of interest
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The full company name somewhere. I'd like to do something creative with the "WL" and factor in the "Freight Brokers LLC" as just a standard line maybe below a straight line. I'm not creative but I know you are.
Nice to have
- Something that shows motion or looks a bit dynamic.
Should not have
- Curlycues, huggy bears or anything too frilly. I'm looking for simply and professional.