TMBR District Logo (online marketplace for custom wood furniture)

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This customer received 252 logo designs from 83 designers. They chose this logo design from francisco crupi 2 as the winning design.
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Logo Design Brief
TMBR District is an online marketplace for custom wood furniture and related wood decor (lights, mantles, beams, etc.). We work with furniture designers and suppliers to help promote their creations. We are looking for something that’s simple, but strong and want the identity to feel natural, hardworking (lumber jack tough), and traditional.
Our primary audience will be the designer / craftsman. Our secondary audience will be the home owner (purchaser). The purchaser will want a unique, non-department store experience. We need to make sure that we stay in the themes of outdoor, vintage, rustic, rugged, handcrafted, etc.
Uploaded are four logos that are traditional, yet simple. The fifth picture might be the guys who took down the timbers/beams/etc. We want to keep them happy. ;). The sixth picture is a sample of the live edge product that we will sell (note, this raw material and is unfinished).
We would like the primary logo "TMBR District" and a version that is the same shape / design with "TMBR" only to be used as an icon.
Updates
Good morning designers.
Thank you for all of your submissions to date. Please ensure you read the brief to make sure that your designs are aligned with our vision. We’re seeing many “corporate” designs and these will not work for our site. We need to make sure that we stay in the themes of outdoor, vintage, rustic, rugged, handcrafted, etc.
I’m looking forward to the final days of this project.
Added Thursday, November 16, 2017
Target Market(s)
Furniture designer / craftsman.
Industry/Entity Type
Furniture
Logo Text
"TMBR District" and "TMBR"
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Please read the project description completely.
Nice to have
- Single color. Two color maximum.