• US$350

• 315 designs

• 93 designers

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Logo Design Brief

PLEASE READ CAREFULLY!

Create a new logo + brand symbol (I've attached our current logo to this project).

We are an exciting new tech company that has developed next generation WiFi designed for the OUTDOORS. Our WiFi signal can travel over a mile from antenna to antenna, opening the door to true city-wide WiFi coverage areas. We are the future of the wireless industry and we need an innovative and bold brand to match.

IMPORTANT: We do not want a generic WiFi symbol used in the design. The whole point of this is to distinguish ourselves from regular WiFi. Please do not just copy and paste a regular WiFi symbol. Thank you.

Visit our website to get a better feel for us: www.aurawireless.com.

We need two things:

(1) A new wordmark logo for the word "aura" (current one attached). Open to lots of changes, but for several reasons we prefer it to be ALL LOWER CASE.

(2) A separate symbol (that can be used in conjunction with "aura") for our brand that incorporates the concept of a WiFi symbol. We want to evoke the idea of WiFi, but also demonstrate that this isn't typical WiFi - think of it as WiFi that has EVOLVED. Again, the symbol should be able to stand alone from "aura" but can be displayed with "aura" when we want. IMPORTANT: We do not want a generic WiFi symbol used in the design. The whole point of this is to distinguish ourselves from regular WiFi. Please do not just copy and paste a regular WiFi symbol. Thank you.

Things to keep in mind:

(a) We are a very bold and disruptive company and we'd like our logo to match.

(b) The logo/symbol needs to be simple. We are a tech company and we don't want our brand looking too complicated or hard to understand. This needs to look innovative, streamlined, modern and "user-friendly".

(c) Please use the style of "a" in our current logo. We don't like the other style of lowercase "a".

(d) IMPORTANT: We do not want a generic WiFi symbol used in the design. The whole point of this is to distinguish ourselves from regular WiFi. Please do not just copy and paste a regular WiFi symbol. Thank you.

Visit our website (www.aurawireless.com) to see more.

Target Market(s)

Any business (and individual) that has a need for secure, high performance WiFi coverage throughout their community.

Industry/Entity Type

It Company

Logo Text

Aura

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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