• NZ$270

• 180 designs

• 39 designers

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Logo Design Brief

A new logo, more of a 'stamp' of quality and key message design. The logo need to sit alongside other member logos and be usable in a range of situations - on letterhead, on websites, on social media etc. A design brief is included and gives examples of designs from around the world that we think work well, as well as their interpretations.

The logo should represent that community foundations are connected, different sizes, different stages. We would like something with more of a New Zealand ‘feel’ – values and look. We are happy with the base colours of orange and yellow we already are using; these could be added to for more colour Not keen to change website colours so a logo and look which will sit well with current design at www.nzcommunityfoundations.org.nz

Also we want to use key messages:
Leave a lasting legacy
Let your life’s work live on
Live here, give here
Give where you live
We make giving easy
Strengthening our community
Connecting people who care with causes that matter, forever
We would like these designed in a way so they can be used on websites, in publications, on t-shirts, banners, correspondence, presentations etc

These designs will be used by a range of Foundations, from the professional and slick Auckland Foundation – www.aucklandfoundation.org.nz through to Advance Ashburton, which has more of a local feel – www.advanceashburton.org.nz

Please see further detail in the design brief attached.

Target Market(s)

Generous individuals, businesses, general public

Industry/Entity Type

Charity

Logo Text

Community Foundations of New Zealand - give where you live

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Updated logo
• Updated key messages for various uses
• Easy to use design that will sit well alongside member's logos and be inserted into websites/on letterhead etc

Nice to have

• Colourful, vibrant, possibly (but not necessarily) depictive of New Zealand
• Suggested some colours but not necessarily all

Should not have

• Must not be a chunky design which is difficult to use in different situations
• Must not have 'script' type font (like "New Zealand" in current logo)

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Files

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