International Asset Management Business requires a unique logo design

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This customer received 39 logo designs from 14 designers. They chose this logo design from EmotionDesignInteractive as the winning design.

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Logo Design Brief

We need a logo design for a new company based in Sydney, Australia called 'Quartex Tailored Investments'.

Quartex Tailored Investments is an independent Australian incorporated company that provides a best of breed approach to bespoke asset management, portfolio management and structured products. Quartex seeks to identify and synergise with global investment partners that have been proven to be leaders in their chosen field of expertise.

Quartex has access to a broad range of investment instruments, and are not bound to any particular limited portfolio of in-house investment products. Unlike most firms that rely on one advisor who manages a large portfolio of mixed investments, Quartex has the independence and expertise to identify and work with best of breed global investment managers.

Quartex holds an Australian Financial Services Licence which provides authority to act as a Responsible Entity and to operate various registered managed investment schemes. We serve institutions, professional intermediaries and high net worth private clients.

The name Quartex came from an idea that it is a strong word, its unique and is a hybrid between quartz and vortex, the former a precious crystal and the latter a is a spinning, often turbulent, flow of material. The Vortex represents dynamic motion, strength and power. The crystal represents rarity, purity and preciousness, this is how we view our funds, trades and structured products. Quartz also has the ability to split light into a spectrum, could play on this with the logo re: shedding light on quality investments in what is otherwise a dark cloudy world of investments and investors don’t always know where to look to seek quality.

We would like to see the colours white/silver, red and yellow/gold in the design. Black is also ok.

The final design needs to communicate creativity, energy, out-performance, uniqueness, whilst also portraying a solid feeling representing financial security and stability.

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Updates

Please note that the focus has to be on the logo itself not the company's name. The reason behind this is that there is a group of companies that will fall under the 'Quartex' brand that will use the logo, they are all in the financial services industry but perform different functions. The other companies are:


1. Quartex Asset Management
2. Quartex Wealth Group

Thanks

Angus

Added Friday, February 17, 2012

Target Market(s)

We serve financial institutions, professional intermediaries and high net worth private clients.

Industry/Entity Type

Investment

Logo Text

Quartex Tailored Investements

Payments
1st place
A$360
Participation payments x 2
A$20
Total
A$400

Project Deadline
27 Feb 2012 01:37:21 UTC
Language

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