The Little Box Diamonds Website revamp

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This customer received 14 Wordpress designs from 7 designers. They chose this Wordpress design from Lauren as the winning design.
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Wordpress Design Brief
Hi,
We need a working WordPress theme, not just a .PSD file. Thank you.
We need a complete revamp of our website. We sell lab grown diamonds online. We sell the idea that everyone should be able to afford a diamond. Thus our diamonds are priced very reasonably. Our selling point "the joy of giving and receiving a diamond in a little box".
Our range of products includes rings, bangles, necklace, ear rings etc. We currently only operate in Singapore. Some photos of our products are on our websites.
Need.
- Clean look and feel, simplistic preferably white and soft colours
- Easy to navigate
- No banners
- E Com
- Introduction page
- Willing to change logo if needed
Existing page: www.thelittleboxdiamonds.com
Target Market(s)
Young ladies
Ladies
Men buying for ladies
Young boyfriends fresh out of school buying for love ones
Working ladies to match what they wear to work
Industry/Entity Type
Online
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- ECOM. Product shopping cart
Pictures uploads
Intro page
Nice to have
- Pastel colors preferred. - Color scheme is important in our business to create a long term impression. Color scheme will also be used for next potential project, i.e. packaging design.
Should not have
- Should not have old style fonts.