Mead Label for craft mead bottle

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This customer received 42 label designs from 6 designers. They chose this label design from DesignMonkeyBH as the winning design.
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Label Design Brief
Need a better label for our Plummer's Crack Mead. It's Plum Mead, and who doesn't have a Plummers Crack? Need all information from the current label: government warning, alcohol content, volume statement - 500 Ml, contains sulfite message, produced and bottles by statement, Phantom Ales and www.phantomales.com, Plummer's Crack Mead, logo (though it could be smaller with a fanciful character representing a Plummers crack), room for a bar code. Label should be 4x6.
Updates
Project Deadline Extended Reason: I have been sick all weekend, and working off an iPhone. It's pretty hard to view the label submissions and provide comments on a 3" screen. Added Monday, October 23, 2017
Target Market(s)
Craft beer and craft spirit croud. Mead is slightly more targeted to women then men.
Industry/Entity Type
Brewery
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Needs to stand out on a shelf
Nice to have
- Mead background... Mead is probably the oldest alcoholic beverage made by man. Some version of it exists in just about every culture. It is fermented honey. In this case, honey and plum juice fermented together.
Should not have
- This is craft mead, not the stuff most people had when they were under 18 at a renaissance fair. Think fruity cocktail.