Small Consulting Practice Needs Great Logo
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This customer received 302 logo designs from 77 designers. They chose this logo design from ArtTank as the winning design.
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Logo Design Brief
A two-year-old executive consulting practice is rebranding itself and looking for a talented designer to create the perfect look. The most recent logo is attached (see file). Can you take the logo to a higher level?
The key requirements are:
-- Uses a font that is appropriate for C-level executives (CEO, COO, CFO, etc.)
-- Cannot be easily replicated (is not a commonly available font)
-- Emphasizes "Chief"
-- There is a unique or clever "C" that can be used both as a part of the full Chiefology name AND by itself as an attractive and recognizable logo.
In addition to the above "must haves", the designs most likely to hit the short-list for final consideration will also:
-- Directly reflect the company focus (Chiefology is the 'art & science of senior leader success'... a.k.a. 'top leadership down to a science'). Please note I do not want a tag line in the actual logo, but would like the design to reinforce the company's business.
-- Use a simple but memorable graphic (a relevant image/shape) either embedded in or attached to the "C" design that helps with strong branding.
Thanks in advance for giving this your best!
Target Market(s)
C-suite executives
Industry/Entity Type
Consulting
Logo Text
CHIEFOLOGY.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Uses a font that is appropriate for C-suite executives
- - Cannot be easily replicated (is not a commonly available font)
- - Emphasizes "Chief"
- - There is a unique or clever "C" that can be used both as a part of the full Chiefology name AND by itself as an attractive and recognizable logo.
- - See above description for 2 additional "highly recommended" elements that will set the winning design apart from the others.
Nice to have
- Please see project description.