Refresh
Equipment Rental Company Needs New Logo
Want to win a job like this?
This customer received 141 logo designs from 50 designers. They chose this logo design from asghar suliman as the winning design.
Join for free Find Design Jobs
-
US$150
-
141 designs
-
50 designers
Logo Design Brief
We need a logo design for an equipment rental company based in South Carolina called TEC Equipment Rental. We rent equipment to small - medium sized contractors and tradesmen. We are a local company so we can respond quickly to our customers needs and we believe in building relationships and providing customer service. The file we have attached is our current logo. The 'T' was supposed to be a crane originally. Our competition is Sunbelt, Hertz, H&E, and United Rentals.
Target Market(s)
Small to medium sized contractors and tradesmen in South Carolina. Decision maker is 35-65, usually male. They are either the superintendent on site or the small business owner (one person removed from actually using the equipment).
Industry/Entity Type
Construction
Logo Text
TEC Equipment Rental
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Design must have full name in it but could have TEC in an emblem and 'equipment rental' as word type or they could be combined in some way.
Nice to have
- The colors we selected (white, red, black, shades of gray) - are colors we like but are not required
Should not have
- Cannot use blue, green, yellow, or orange colors as those are all the colors of our very well known competition.
