database conference organizer needs a logo
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This customer received 166 logo designs from 62 designers. They chose this logo design from Hot Rod as the winning design.
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Logo Design Brief
We need a logo for a conference we run called 'SQL trail'. Our tag phrase is 'We'll see you on the SQL trail' and the conference is a type unconference where attendees can pick the sessions and hands on labs they will attend. There is great emphasis on connecting with the attendees and participating in the discussion.
The origin of the name is a hiking trail where you need a guide to help you on your path. There has been a bit of confusion around the hiking idea and we want to emphasize the technology conference and connecting over the hiking/trail name. The final design should communicate connecting with other technology professionals in fun way.
As we are in database technology, we would like to incorporate our database logo into the design as a compliment to the conference logo.
As the company logo is yellow and blue, I would like to use different but complimenting colors for this new logo.
We would like the logo text to be optional, meaning we can use the logo with or without the text.
The original conference name was companero conference and the url for the old site is http://companeroconference.com the new URL will be sqltrail.com; however, the site is not yet available.
We use our podcast to advertise for the conference and the podcast logo has been included for reference.
Logo Text
We'll see you on the SQL trail
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo can have multiple colors, but should look clean/clear in only one color. The text 'SQL' should be in the same font as the company logo.