Flat yellow logo design project

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This customer received 470 logo designs from 173 designers. They chose this logo design from Adam Knights as the winning design.
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Logo Design Brief
We need a logo design for a new start up clothing brand. We want it to include the text 'Flat Yellow' and a separate logo to go with it.
We would like the text to be kept simple with no alterations, but we are not sure whether to use capitals or lower case or capitals for the F and Y so feel free to use any of the above three and experiment with a variation of fonts.
We would potentially like the logo to include the colour yellow, but not a bright yellow and one, two shades of grey, however this colour combination is not an absolute must. With the logo it could maybe consist of just shapes, we like the Tommy Hilfiger logo and think it is effective, but maybe something even more simple. We would like the final design to be classy and minimal, but effective for branding throughout the whole range of clothes, tags and packaging, whilst being timeless for us in the future.
This info is all a guide and we are happy for you to work slightly outside of this, if you believe you have a great idea that you have to show us. Example if you would like to include some text in the separate logo design.
Updates
Hi,
Thanks for all the designs. We are going to make some slight changes to the brief. Please could the text FLAT YELLOW be in capitals as we have decided that it looks the best. Also the colours used don't have to be yellow and grey they can be any colours that you think we are open to new ideas
Thanks
Added Tuesday, October 17, 2017
Target Market(s)
Male 18-40 but it needs to look good and appeal to anyone
Industry/Entity Type
Clothing
Logo Text
Flat Yellow
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The text flat yellow and a minimal logo that is distinctive.
Nice to have
- We have selected colours on the colour wheel but these are only a guide please feel free to use anything else if needed
Should not have
- Anything cheap or tacky looking. no really bright shades of colour.