Refresh
Beverage Consulting Group Needs a Logo Design
Want to win a job like this?
This customer received 65 logo designs from 23 designers. They chose this logo design from Nexus Design as the winning design.
Join for free Find Design Jobs
- Guaranteed
-
US$200
-
65 designs
-
23 designers
Logo Design Brief
We need a logo design a for a company in Louisville called Chinook USA.
ABOUT CHINOOK: Chinook USA brings existing and new-to-market brands access to the North American beverage market. Chinook USA manages all aspects of beverage brand development from ideation including compliance, warehousing, strategy development, distributor and retail development and consumer franchise access.
COLOR SCHEME: We would like to see a color (or color scheme) that complements the color brown well - but, NOT a brown logo itself. Think about potentially using the bright greens or green variations. The Chinook text and USA text could be the same or different colors, but stay away from Red, White, and/or Blue for the USA text.
FEEL: The final design should communicate trust, experience, growth, integrity, honesty.
Updates
Project Deadline Extended
Reason: CEO of company is going to be away from this wednesday to next wednesday, and was excited to be involved in final decision process. Thanks so much for the great submissions so far & looking forward to any additional looks new or based on feedback.
We really like the DesignCrowd community!
Added Wednesday, November 20, 2013
Industry/Entity Type
Retail
Logo Text
ChinookUSA
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- USA must be capitalized - not lower case.
Nice to have
- A PLAY ON THE WORD CHINOOK (potentially): By first definition, a Chinook is a warm dry wind blowing down the eastern slopes of the Rockies (e.g. chinook wind, snow eater); air current, current of air, wind - air moving (sometimes with considerable force) from an area of high pressure to an area of low pressure. Additional definitions can be found at: http://www.thefreedictionary.com/Chinook - but, we think the primary definition is most likely a good catalyst for idea starters.
WATER or LIQUID AFFECT (see below): Instead of AIR, as we are a beverage company designers should use a WATER or LIQUID look/feel in its place. Also go to http://ibrandstudio.com/inspiration/36-water-drop-logos for inspiration.
LETTERMARK (potentially): A lettermark logo would be nice, but it's not a necessity if we can get a great wordmark logo. http://ibrandstudio.com/inspiration/36-water-drop-logos
Should not have
- Let's stay away from the colors Red, White and Blue.
