Mt. B Winery Wine Label Design
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This customer received 99 packaging designs from 20 designers. They chose this packaging design from Shark1 as the winning design.
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Packaging Design Brief
We are looking to redesign our wine labels. i have updated this contest to focus on just the premium wines. These should have gold writing on a silk screened bottle, or on black traditional label. Red or gold capsule.
Our logo is of a mountain with dated cursive script (see attached). We are hoping to maintain some of that brand identity but with a more premium look. The current cursive script definitely needs to be altered. Mount B is an extinct volcano that is a local landmark in the Okanagan Valley. One concept was using this image as a background or element of the labels or a new logo. i have attached an actual photo of the mountain. This is only to inspire a simplified logo.
Target Market(s)
30-65
Logo Text
Mt. (or Mount) Boucherie
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- High End Feel. silkscreen? gold writing. wine is called "Summit"
Nice to have
- "estate grown"