• US$650

• 251 designs

• 48 designers

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Logo Design Brief

Release Fly Gear - Headwaters of a New Generation

RFG, a fly fishing lifestyle company bringing together the modern surfing/skating 'look' or design with the functional needs of adventure fly-fishers, is seeking a logo and brand identity

The design should be clean and 'cool', with aspects of board riding attitude, youthful style, and class all it's own. It should communicate a strong brand which fly fishermen can feel desire to represent both on the water and in their daily lives.

The initial products will be hats, shirts, and stickers, followed by more technical apparel.

We are looking for a strong CORE logo to build into brand identity, possibly text only or text with small art piece.

Target Market(s)

A new generation of young hardcore adventure fly-fishing who also take part in surfing, skating, snowboarding, and other 'cool' adventure sports

Industry/Entity Type

It Company

Logo Text

release (primary) fly gear (secondary)

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We are seeking the CORE BRAND IDENTITY design around which other product specific designs can be incorporated.
  
  We would like to see a text only logo as well as a possible logo image or design which can be used by itself or in combination with the text.
  
  'release' should be most prominent with 'fly gear' secondary but still important.
  
  Open to art designs involving RFG acronym as well, but would like also a full text logo - so perhaps this can be combined into brand identity.
  
  See some of the inspirations and other logos attached.

Should not have

• Nothing too cartoony

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Files

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