• NZ$150

• 373 designs

• 121 designers

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Logo Design Brief

We need a new logo designed for a results-oriented investment and wealth management firm. This company offers institutional style investment management to individuals, which is unique. Unlike other firms, they provide independently verified investment results to their clients, so clients can always know if they are doing a good job for them. We would like the logo to imply that precision and transparency (along with the concept of growth).

We have included some samples we like. We would like to see designs that include some vibrant colors (mostly blues with some added green, but flexible). The logo should look good against a white background.

Target Market(s)

Upper middle class and affluent individuals and families in their 40s, 50s and older.

Industry/Entity Type

Financial Planning

Logo Text

Arroyo Investment Group

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We'd like the logo to use a nice combination of mostly blues but with some green added (black or grey is fine too). We like the colors on the Winch Financial logo we've attached as a sample.
• The website will be redesigned after the logo is done, so we do have some flexibility on colors at this point.
• The logo should look good against a white background.

Should not have

• Should not look too traditional, as we are trying to contrast this firm from the old-style investment firms like Merrill Lynch, etc.
• We also DO NOT want to use the initials AIG for a variety of reasons, so please DO NOT submit designs using them.

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Files

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