• A$150

• 101 designs

• 22 designers

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Logo Design Brief

We are three Australian Police Officers performing different roles within the Queensland Police Service who are passionate about improving Police Officers mental health through uniting and getting outdoors.

We have all lost fellow colleagues due to suicide and we fully believe that physical exercise outdoors with like minds on a regular and planned basis could save countless lives.

We want to save lives by organising regular outdoor activities including hiking (main activity), kayaking, camping, Crossfit, running, stand up paddle boarding, mountain biking etc.

Police Officers will be able to connect with us over Instagram, Facebook and a website where they can subscribe to receive the next calendars activities through email and join or see our past activities in our blog.

Our business name is Copfit and we like black, white and blue as the colours. We are after a design that is simple and clean and we are more attracted to round/circle logos that look like a patch (as per attached examples). We also really like "hipster" designs and logos as they are extremely attractive and inviting and look great in black and white with one colour (blue). Our initial thought was white on black or black on white with the colour blue representing the 'thin blue line'. We also thought the thin blue line could incorporate a pulse to promote life/health or as a river crossing between mountains?

Our slogan is Unite.Explore.Survive and would like to see this in smaller font in the design.

The final design should communicate being part of something and be recognisable to Police. We want it to be very simple yet send a clear message.

We are unsure whether to use all capitals - COPFIT, CopFit or Copfit so please show us what looks best. Please refer to the uploaded document on logos that we like.

We look forward to seeing great designs and using the first choice to save lives!

Target Market(s)

Police Officers and their families

Industry/Entity Type

Mental Health

Logo Text

Copfit Unite.Explore.Survive

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• "Copfit" and smaller font "Unite.Explore.Survive"
• Thin blue line (can be creative in that it doesn't need to be a straight line e.g could incorporate a pulse or mountains).

Nice to have

• A circle logo

Should not have

• Busy, multiple colours, any colours other than black white and blue.

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Files

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