• A$0

• 325 designs

• 99 designers

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Logo Design Brief

We need a new logo design for a company based in Sydney called 'Saffire Solutions'. http://saffire.solutions/
We're a learning and development consultancy specialising in digital projects. We mainly work with mid to large organisations.

Our brand words are: Clarity, focus, excellence, intelligence, innovation, brave, insightful, ahead, horizon, smart, curious, trusted, authentic, real, clever.

We differentiate ourselves in the market because we develop authentic, trusted relationships, and we offer intelligent, sophisticated solutions and we're serious about getting strong outcomes.

We don't want to move too far from our existing brand so we would like to stick with the same or very similar/ complementary colour palette (see attached- emphasis on the blues) and would prefer the use of the Muller font (http://www.fontfabric.com/muller-font/).

Something simple but clever appeals. We would like it to work with or without colour (or at least have a version for black and white only).

Could be a play on 'sapphire' and 'fire' but doesn't have to be. Not very keen on very literal/ detailed jewel (such as in the 'don't like' collection attached).

Also look here for 'Sage' archetype brands: https://au.pinterest.com/kayeputnam/sage-archetype-brand/?lp=true

Target Market(s)

Mid to large corporates.

Industry/Entity Type

It Company

Logo Text

Saffire Solutions

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Connection to brand words
• Black and white version and colour version (if colour used- preferred but not required)

Nice to have

• Muller font
• Use of existing colour palette or alignment to it
• Should sit nicely within current website- this won't change any time soon.

Should not have

• Too detailed/ fussy or overly literal jewel or flame theme.
• 'SS' logo- unless it is quite abstract. 'SS' has association with Nazis.

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Files

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