Middle Fork Farm
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This customer received 90 logo designs from 31 designers. They chose this logo design from Taz21 as the winning design.
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Logo Design Brief
Logo for our farm operation which sells fresh produce to local restaurants and some direct sale to customers via farmer's markets. The name "Middle Fork" Farm references the middle fork of Cunningham Creek which runs through the farm and is a favorite gathering place for our friends and neighbors and our "visit the farm" events.
This logo will be used to market our farm fresh produce directly to restaurants who feature local produce in their menu- these restaurants are semi-casual to formal, and they are in a college town that has a wide range of economic groups- from the very wealthy to poor college kids.
We are motivated to find a logo design that will fit our needs from a designer who takes pride in details and originality.
Target Market(s)
This logo will be used to market our farm fresh produce directly to restaurants who feature local farmers/produce in their menus- these restaurants are semi-casual to formal, in a liberal arts university community/town.
They want to know that this is a legitimate business that will stand behind their product; have consistent quality, and one they would be proud to show to with their diners. They may use our farm logo on their menus and we may create promotional materials for their use.
Industry/Entity Type
Farm
Logo Text
Middle Fork Farm and Vineyard
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be an image of a creek running through some trees. See attached photo for inspiration, but we want simple lines, line art (think old Apple logo), trees hanging over the water. Limit colors to 3, and a design that is reproducible in single color too (i.e., black and white)
Nice to have
- would like it in a rectangle, "portrait orientation" with the text and logo. might look good in other shapes.
Should not have
- not too busy, keep it simple. not too many colors, 2-3, and translate well into black/white. Fonts should be simple and modern, but not amateur or playful, and easy to read when used on business cards, letterheads, but also on t-shirts, crates, delivery truck, etc.