Hound Authority Design new logo residential designer on high-end spaces for pet families

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This customer received 203 logo designs from 64 designers. They chose this logo design from Gree⢠as the winning design.
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Logo Design Brief
We are rebranding and need a logo for the new blog and brand. I am residential interior designer focused on highlighting and designing spaces for pet families. I believe design shouldn't be compromised because you have pets. The spaces and designs I will be highlighting will be high-end, elegant, and timeless.
I am based in NYC, and I would like to see a design that is simple, elegant, and timeless. I have a logo now, but it represents what the blog and brand were about before (travel, fashion, design). I don't think it is accurate for the way the brand is going now. It was a black and white dog with a red bow tie. I will attach the old logo.The new blog is about high-end interiors. I eventually want to design products for pets and home. I want the logo to reflect this.
Target Market(s)
Pet families with discretionary income and will do anything for their pets. The target market can be from millennials to baby boomers. Homes were pets replace children and homes where the children have moved out and pets have replaced them.
Industry/Entity Type
Residential
Logo Text
Hound Authority Design
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have the logo text, I want it to be elegant and timeless. I want the logo to support the high-end pet design that I will be highlighting, showcasing and creating. I would like this logo to be more sophisticated.
Should not have
- Nothing cartoony and not like the original attached logo. That logo worked well for the original brand. I don't like a lot of stuff. Not a corporate feel! Residential design. More femine. Dogs don't have to be part of the logo.