Packaging Design For iPad Accessories
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This customer received 38 packaging designs from 10 designers. They chose this packaging design from Griet as the winning design.
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Packaging Design Brief
Tech Universe Products (techuniverseproducts.com) sells computer accessories to USA retailers. We are developing a line of iPad accessories and would like to dramatically improve our current design. The design should feel more upmarket. Use of soft colors, simple graphics and clean fonts (similar to Belkin, Targus and Griffin) is something to consider in your design.
Since many of our items are in standard size box we don't require designers to create special box (package) die-line; please use the die-line from the attached Car Charger + Cable artwork and design a theme within our die-line. You can create new icons and graphics, you only need to keep the image of the cable and charger in place (according to die-line)
Artwork of the Screen Protector and Retractable Sync Cable are attached as a **reference only** to the types of items we will be selling. The design theme will be used for most of our products.
The design should resonate with the Apple consumer.
Updates
The budget for this project has been increased.
Designers only need to create art for the Car Charger + Cable. The die-line is provided, so you only need to design within our die-line.
(all other die-lies are attached for your **reference** as to other items we sell)
Best,
Joe
Added Wednesday, February 08, 2012
Project Deadline Extended
Reason: The deadline has been extended to provide designers additional time to submit revisions.
For those who have not yet submitted initial designs please do so soon.
Thank you.
Joe
Added Friday, February 10, 2012
Project Deadline Extended
Reason: The deadline has been extended to allow designers appropriate time to make revisions. Because the deadline occurs at 3:49am Australian EST I also want to give extra time over the weekend for those in US/Canada/Europe.
Thank you for all for your submissions.
Best,
Joe
Added Sunday, February 12, 2012
Please submit revisions or initial designs soon. The deadline will not be extended further as we need to make decision soon.
Thanks to all designers who participated.
Best,
Joe
Added Sunday, February 12, 2012
Target Market(s)
Product will be sold at retail stores in USA.
Target consumer is users of Apple iPad, iPod, iPhone and other tablet/mobile devices.
Industry/Entity Type
Computer
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Use dieline of the Car Charger + Cable provided. Create new design within the dieline we provided.
Add new icons, new graphics, color as you desire.
Include the copy from the attached artwork.
Use "Made for iPad,iPhone,iPod" logo provided (attached)
Should not have
- Please do not use simple "all white" design.