International Water and Environmental Company Needs a Logo Revamp

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This customer received 231 logo designs from 93 designers. They chose this logo design from Daniel Caso Design as the winning design.
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Logo Design Brief
Northwater International is a water resources consulting and research organization based in the US that works all over the world. We focus on solving water and environmental challenges, and are passionate about supporting projects, programs and initiatives that support economic development, and humanitarian benefits. Our original logo was conceived in 2010 and had three stacked colours (green, blue, brown), representing the environmental, water, and geology work that we do, respectively. The logo has served us well but we have had issues with it in terms of making promotional materials. We also dont have various versions (ie square, rectangle, grayscale etc) to support various purposes. Sometimes we see our logo when printed on black and white maps or paper and it does not look very good compared to adjacent logos. We like the original concept but are looking for a more modern take on it, and need a library of the logo to match for various purposes. Our website is www.northwaterco.com
Target Market(s)
See our website at www.northwaterconsulting.com
Industry/Entity Type
Engineering
Logo Text
Northwater, or Northwater International
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have similarities of our old logo, like a revamp rather than a whole new logo. We want people to see it and still know it is us
- Must have a square version, a rectangle version, and grayscale versions so we can match appropriate media.