• A$400

• 40 designs

• 16 designers

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Logo Design Brief

We need a logo designed for our new company called Desert Events.

We are a support arm to event production companies, providing anything, anywhere.

We specialise in remote location events such as Product Launches, remote team building events, corporate programs, High End Travel (i.e. Ultimate Boys Trip with $100k budget).

We provide the not often thought about side of the production. The food, remote accommodation (camping etc...), toilets/showers, local knowledge, location scouting, transport in and out of location, and anything else you may think you need.

We are to be utilised Australia wide, but specialise working in remote areas, that others cannot.

We are aiming to High End Corporate companies for things such as new vehicle launch, TV advertisement filming, staff training etc...

The logo is to reflect and target the high end. MUST NOT look cheap. Must be able to be used in many applications ie vehicle decal, business cards, website, uniforms, letterheads, marketing/promo products (eg stubby holders) etc...

Australian desert colours to be used but not over the top.

I would really encourage Australian designers to submit, as only us Aussies or at least people who have visited the Australian desert, can capture what we are after.

A few of my ideas...Please do not limit yourself to these, as I want fresh (and Im certainly not a creative type)
1.
please look at the cover photo from the following Facebook page
https://www.facebook.com/pages/Outback-Bob-Photography/506381376067558
This is obviously someone else's design, and I dont want to copy, but it is along the lines of what Im after. Maybe a silhouette of an 'outback' icon maybe Ularu or a windmill with a desert sunset???

2.
Red desert sand background with text?

3.
cracked clay ground as background (do like this idea)

4.
A tent setup with desert backdrop

5.
Aboriginal dot-painting style

Target Market(s)

VERY High End. Corporate production companies.
National marketing managers etc...

Industry/Entity Type

Accommodation

Logo Text

Desert Events

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Outback/Desert/Bush feel.
  Most of our work will take place in these 'remote' areas.
  Must have a high quality feel. Targeting Corporate clients.

Nice to have

• Very slight aboriginal colourings or feel.
  Perhaps some imagery depicting aboriginal culture etc...