National Photo Training College logo & brand refresh.
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This customer received 143 logo designs from 46 designers. They chose this logo design from Oscar Skippa as the winning design.
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National Photo Training College or NPTC has been operating since 1988. They are using a mix of logos/brand looks across website, printed materials and social media. Some of these are clip art based. They need a new look and identity that can be applied to all their online profiles as well as course notes etc. Need to see a version that shows or uses the full name or the abbreviated one www.nptc.com.au or https://www.facebook.com/NationalPhotoTrainingCollege/ or https://www.instagram.com/nationalphototrainingcollege/
Target Market(s)
Males and Females 30 years old+ who are interested in photography, most likely have children and or enjoy to travel.
Industry/Entity Type
College
Logo Text
National Photo Training College or NPTC
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A font and design that won't age or date easily. No running writing or cursive writing. Must not look or feel like a clip art design using WordArt.
Nice to have
- Variation with and without the full name i.e. NPTC vs National Photo Training College. The challenge I have with this client is NPTC doesn't mean anything on its own so you need the full wording, but it's really long.
- A reference to a digital SLR is nice but not necessary, don't need to make it too cliched.
Should not have
- Anything like they are using now, please look at their Facebook, Insta and Web page to see what is there now.