logo for new real estate fund longbrook capital partners

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This customer received 649 logo designs from 197 designers. They chose this logo design from Alek's as the winning design.
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Logo Design Brief
We are starting a new fund for holding real estate particularly luxury apartments. It will be used on letterhead, website and general correspondence. Nearly all of the business will be done amongst business professionals and not in a public venue. Will need to be able to reprint easy onto letterhead and should use one one or two colors. Preferably darker colors. the logo for the parent company (JLB Partners-ATTACHED) is a dark shade of royal blue. Will also need something that we can easily display in our entry lobby as clients, partners, lenders will be seeing this upon entry to our space.
Target Market(s)
pension fund managers and insurance company CIO's
Industry/Entity Type
Real Estate
Logo Text
Longbrook Capital Partners
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- nothing
Nice to have
- Would like to have the word "Longbrook" prominent. "Capital" can be less prominent and "Partners" can be left out if desired. If using initials, use LB, LBC or LC. We are thinking of "brook" as in a small stream or creek.
- Would like it to look different than our existing logo so we can fully differentiate between the two.
Should not have
- needs to be darker colors