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The Pension Crowd
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This customer received 62 logo designs from 24 designers. They chose this logo design from doe as the winning design.
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US$220
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62 designs
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24 designers
Logo Design Brief
Pension Crowd is a new concept, harnessing the wisdom of the crowd and the powers of social media, which provides workplace pension savers with the information they need, without the complexity they do not, in order to make simple decisions that could improve the outcome of their retirement saving.
Pension Crowd’s mission is to shift the balance of power in the pensions market away from providers and towards the end consumer, thus increasing the efficiency of the market for the benefit of savers.
Our target market is 25-45 year old UK people in employment. The logo should project a sense of community working together, trust and honesty.
Logo must be modern, easy to connect with. It must strike a balance between being serious but not boring like traditional bank logos.
Updates
Dear Designers,
Thank you very much for posting your work on this contest, it has been a really good surprise for me to see so many wonderful ideas and where I was able to provide feedback, changes were always prompt and to the point.
However, I can only select one and will that later today. So please continue your hard work and all the best in your next proposal/bid.
I have recommended DesignCrowd to my friends and colleagues who will be posting jobs here soon I believe so your collective effort has benefited the entire community.
Many thanks and all the best,
Shaul
Added Wednesday, November 20, 2013
Target Market(s)
25-45 year olds, in employment. All eduaction levels and backgrounds, not necessarily with any sophisticated financial knowledge.
Industry/Entity Type
Media
Logo Text
The Pension Crowd
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Humor.