logo needed for a fitness studio in a loft

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This customer received 177 logo designs from 64 designers. They chose this logo design from Jenny as the winning design.
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Logo Design Brief
Need a logo design for a new 24 hour fitness facility located in the lofts of a high end shopping center . This gym is not a muscle head gym so no barbells and muscles in the logo. Think trendy, lofty, industrial decor and brick. Decor elements are galvanized metal, brick, black and brick red colored walls. Simple clean and trendy design.
Target Market(s)
average people looking to get healthier. These are not bodybuilders. People just looking to move and to live a healthier lifestyle.
Industry/Entity Type
Fitness
Logo Text
The Fitness Loft
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- We can go either way with no image just the name or possibly an image that is fitting.
Should not have
- No barbells or muscles. Nothing too powerful.