Sports Facilities Management Business needs Logo design

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This customer received 39 logo designs from 15 designers. They chose this logo design from Bonaro Designs as the winning design.
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uPlay Sports Management is involved in sports facilities management. The company manage and run an array of facilities including tennis clubs, football acadamies, netball clubs, badminton, golf centres, leisure centres etc.
We need a dynamic,eye catching logo that doesn't necessarily have to involve sports symbols, but must look clean and professional.
Target Market(s)
People who already actively participate in sport or who are wanting to get into it. Mainly targeted at the middle class demographic, but not exclusively. All ages from 3 yrs old up to senior adult.
Industry/Entity Type
Business
Logo Text
uPlay Sports
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Would like to be able to use the logo across different marketing outlets of the business. I.e logo can be used on website, business cards, marketing leaflets etc.