• A$270

• 87 designs

• 31 designers

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Logo Design Brief

FitSkills is a research project that involves matching a young person with disability with a university student mentor living in the same area and the pair exercise together at their local gym, for an hour, twice a week for 12 weeks. The ‘Fit’ is our emphasis on the physical health benefits of exercise and ‘Skills’ represents that the program is also about learning what to do at the gym such as gym etiquette, how to use the equipment, learning about a new environment.

Who we want to appeal to?
We want a logo that will appeal to young people with disability (any type- physical, intellectual or sensory; those who have visible and invisible impairments) aged 13-30 years; women and men. We also want the logo to appeal to families and to health professionals who would refer their clients to the program

What the brand represents?
Inclusion, excellence, working in partnership, community, enjoyment, challenge, confidence

Key things about the program are:
(1) Independence- often it’s the first time a young person with disability does an activity without their family being there
(2) Social- a critical ingredient of the program is the social relationship between the student mentor and the young person with disability. They are two people catching up to exercise together. The student exercises too and they are working together towards the same goal. They are relatively close in age so that the relationship is socially meaningful. They each benefit from getting to know the other person.
(3) High expectations- we have high expectations of young people with disability. We expect them to train hard.
(4) Community-focus- the program takes place at a gym local to where the young person with disability lives. The idea is that it shows them how they can participate in their community and makes it easier for them to continue to do so
(5) Learning- Everyone is learning. The young person with disability and the student mentor are learning about each other and about using the gym. The family are learning what their daughter/son are capable of. The researchers and the partner organisations are learning how to best implement the program in practice so that other people can learn from our experiences.
(6) Evidence-based- the program has developed from a decade of research which has incrementally grown to provide the evidence that it works and how it should be implemented. In the area of disability this is a unique feature as many disability programs are based on an idea rather than research evidence.

Industry/Entity Type

University

Logo Text

FitSkills

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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