• US$150

• 8 designs

• 3 designers

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Label Design Brief

Peace by Piece International is a social enterprise that provides promotional products to businesses as gifts to customers and employees. The products are made by women in war-torn countries for a fair wage. The products will be co-branded between the company purchasing them and the womens’ organization that makes them. Products include but are not limited to shopping bags, purses, laptop bags, gift bags, phone cases, etc.

1. For this creative project, we will need a permanent bag label to showcase the partnership between the company, Firstchop, and the non-profit organization, Women for Women International. The logo placement for Firstchop and Women for Women International needs to be included as a permanent label (to be sewn) on a drawstring bag (both logos provided in uploaded files). The initial product will be a small drawstring bag (most likely a vibrant, African print) provided as a gift to customers.

o See uploaded “Visual Examples” file for reference of permanent label needed for drawstring bag that will include the Firstchop and Women for Women International logos.
o The label will need to have the primary logo be Firstchop and the secondary logo be Women for Women International. Logos must be the same size.
o Include the following text on the bottom of the product label: "Handsewn in Rwanda."
o Since the label will be a permanent design on the drawstring bag, the design must have a simple aesthetic that links the two logos without overpowering them. The logos must be prominent. Feel free to experiment with a subtle border and/or divider to house the logos and footer copy.
o Keep in mind, this label will be a template where other company’s logos can be replaced with Firstchop in the future when they partner with Women for Women International.

Need versions for 3 different label sizes. For reference, the bag size this permanent label will be attached to is 4.5 x 4.5 inches.

Specs (at least 2 size options needed, open to size suggestion from designer as well knowing the bag size is 4.5 x 4.5 inches):
1. 1 5/16 x 2 1/8 inch
2. 1 ¾ x 1 ¾ inch
- One-color (black logos)
- One-sided
- Printed on cream textured fabric
- 2mm bleed for cutting tolerance on fabric

2. The second component of this creative project is the drawstring bag tag design and it will be a “removable” 2-sided paper product tag (tied on by string to the drawstring bag). This paper tag will include background info, the Firstchop logo, the Women for Women International logo, and a photo. Please use design inspiration from Women for Women International brand guidelines for this tag. The purpose of this paper tag is to communicate the mission of the Women for Women International and showcase the partnership with Firstchop.

o Front:

Must include the following:
- Headline: "Firstchop is proud to partner with Women for Women International."
- Firstchop logo
- Body copy: "For the last 25 years, Women for Women International has helped more than 462,000 marginalized women in countries affected by war and conflict. WfWI offers support, tools, and skills to women and refugees."
- Women for Women International logo
- Include any design aesthetics from permanent bag label to carry through to removable paper tag if desired

o Back:

Must include the following:
- Photo (See uploaded file “Bag Tag Photo”)
- Women for Women International logo
- Copy: "This bag was handsewn in Rwanda by graduates of WfWI’s one year life skills program and were paid a fair wage."
- Include footer copy: "womenforwomen.org" and "@womenforwomen" (include one-color Instagram, Twitter, and Facebook icons)

Specs:
• Size: 2 ½ x 2 ½ inches
• Two-sided
• Photo side: Full color // Second side: 1 color

Target Market(s)

Businesses looking to demonstrate their global social responsibility.

Industry/Entity Type

Human Rights

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A clean design that can be re-purposed for future partners... changes to logos (on label and tag) and changes to text on tag. You are effectively designing a template, using our first client and charity partner in this situation.

Nice to have

• Modern, clean, cool feel... that can be used with a range of business types... high tech, fashion, lifestyle brands, etc.

Should not have

• Homey, crafty look.

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Files

Download all files - 11.6 MB