Fitness Nutrition Book to be designed

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Print Design Brief

My business is an Online Fitness Training Business.

I have created a nutritional booklet that each online client will receive.

The booklet in total is 17 pages, which includes front and back cover.

Text has all been completed.

The booklet should be easy to read and using colors that convey energy, such as blues, blacks, greys, yellows, reds, etc.

I do not have photos of clients working out, but I would like to use photos that represent fitness.

Appropriate items would be Kettle Bells, Dumbbells, Battle Ropes and Slam balls

I would like the interior pages to have motivational quotes, creatively and eye catching, placed on the pages.

Quotes such as:
"If it doesn't challenge you, It wont change you!"
"Train insane or remain the same"
"Sweat is Fat Crying"
"Sore Today Strong Tomorrow"
"Motivation is what gets you started, Habit is what keeps you going"
"3 Months from now you will thank yourself"

These are all quotes that I found from googling "Motivational Fitness Quote Images."

The cover should contain our FitNatik logo.
with "You are a part of the fitness revolution!"
Meal Plan

The only interior page that will change is the meal plan portion.

There are 5 different meal plans, 1200, 1500, 1750, 2000 & 2200 calories

I would also like the correct caloric number of the interior meal plan to be placed somewhere on the cover page as well, so that by looking at the cover page, the 1200 calorie meal plan book would be easily found and distinguishable from the 1500 calorie meal plan book.

Thank you!

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Updates

Project Deadline Extended Reason: Revised project description to make more clear for designers. Initial description was very vague Added Wednesday, August 30, 2017

Target Market(s)

Target market:
25-45 year old
60% female / 40% male
has at least one child
middle income
Gets coffee at starbucks
States that they, "want to tone up"
Currently goes to the gym maybe 1-3 x per week

Industry/Entity Type

Business


Look and feel

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Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Clear, easy to read and follow
  • I have included a file labeled "Competitors Example" This is one of my old packets that I had made years ago. I do not like this style of cover with tons of pictures
  • And the new packet I am wanting to have created should look much better.
Should not have
  • This packet should not be plain and boring. There should not be any page that is simply white with small black text.

Files
Download all files - 19.8 MB
AI
Payments
1st place
US$150
Participation payments x 4
US$10
Total
US$190

Project Deadline
08 Sep 2017 06:17:58 UTC
Language

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