R U AWESOME??? JT's Embroideries needs you

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This customer received 57 logo designs from 27 designers. They chose this logo design from tariq.3 as the winning design.
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Logo Design Brief
A logo is required for this 5yr old Business to enable a complete overhaul of the visual recognition and branding of the business. Business cards, Website banners, all the visual promotion starts with a stand out logo.The logo would need to be embroidery friendly as colour shading with thread is not as visually effective as it is with printed materials. Looking for a logo that attracts corporate style clients as apposed to attracting work your nanna could be doing at home in her spare time. As our business is about replicating-representing our clients logos/corporate branding/identities, we are looking for a logo that instills confidence in our ability to do just this.
Target Market(s)
Corporate, schools, wineries, clubs(sports etc)
Industry/Entity Type
Embroidery
Logo Text
JTs Embroideries
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The business name.
- Instant awareness of embroidery being what we do.
Nice to have
- Something that implies stitching/sewing that isn't just a needle and thread bobbin with the business name underneath.
- But doesn't mean that there cant be a needle or thread. Incorporated into the logo more than being the logo maybe??
Should not have
- Prefer no colour shading/gradients. Hard to do it justice with thread.
- I have attached a picture of one of my competitors. Really don't want the logo to look like theirs.