• US$240

• 88 designs

• 17 designers

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Graphic Design Brief

Name: Toss it up!

Tagline - Best Salads In Town (optional)

Concept:
We deliver freshly prepared salads using best quality ingredients at affordable prices.

Brand Keywords are:
Fruits & veggies - the core ingredients of our salads
Fresh - no compromise on the freshness of ingredients
Health - obvious.
Taste - a tasty option for healthy food
Delivery - our focus is to deliver these salads to office going crowd
Genuine - We focus on ensuring every single salads should be our best salad. Our brand should be able to communicate the same
Always - the same great taste and quality every single time.
Quality - our foundation stone.
meal in a box

Our menu has the following three broad categories of salads:
1. Fruit Salads
2. Veggie Salads
3. Meal replacement or protein based salads like soya, chickpeas etc

The brand should be visualized as simple, uncomplicated, genuine and approachable. we want to keep minimum colors (a maximum of 3 other than black and white)

We would like the logo to consist two elements - an illustration and the name of our brand i.e. "Toss it up!"

Some logos that we like are:
WWF, KFC, Nestle [mostly pictorial/combination logo]

The winner of logo project will get a new project (which will be paid separately) to complete the following design elements:

1. Takeaway packaging of the salads. The packaging will include real photograph of the salad, nutritional info, ingredients and brief product description.
2. Menu design
3. Web design

Target Market(s)

25-45 years, well educated health conscious people

Industry/Entity Type

Town

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.