• £110

• 116 designs

• 46 designers

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Logo Design Brief

We need a logo for a new online shop based in London, UK called Harry Badger. We currently sell cool gadgets and gizmos, but may later branch into other areas such as fashion.

Comparable online shops: www.firebox.com and www.hawkin.com

We are looking for a vintage style logo that communicates a cheeky and playful persona. Think of the 1950's English actor Terry Thomas - https://www.youtube.com/watch?v=_AqS8ks9op8

Note that we are not necessarily looking for a character design with in the logo.

The store strap-line is "You like that, don't you?". We would like to see submissions with and without this strap-line included, with a preference towards it being included.

Example images from Google image search - https://tinyurl.com/ycder4y8

The logo must be easily identifiable. Although there is no preference, but if a script typeface is used, it must be easily readable.

At a later date, the logo could used on branded clothing such as caps, t-shirts, jackets and accessories - please bear this in mind.

Target Market(s)

Primary - Male 20 to 50 years old
Secondary - Female 30 to 50 years old

Industry/Entity Type

Online Shopping

Logo Text

Harry Badger

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Interesting or circular shape design

Should not have

• Should not use modern colour palettes
• UPDATED - Should not include badgers, shopping bags, shopping carts or be too feminine.